Take Care of Your Talent…
The issue is that every promoter out there feels that everything is about them because “they are in charge.” Well, I will tell you what, you may be “in charge,” but your talent is the thing that actually makes you money. You as a promoter can go out and get as many sponsors and whatever else you want to “try” to make money, but the real money is going to be made at the gate, the concession stand, and at the merchandise table. As long as you use talent that people will actually want to see, the fans will buy tickets to the shows and buy food and merchandise while they are there.
No matter what any promoter tells you, they NEVER make money off of sponsors. Sponsors are literally just giving that promoter the money that they need to actually put the show on in the first place. It is up to the promoter to make smart decisions after that to determine “how” they are actually going to make money off of the shows. Bad business decisions equals a loss of money, smart business decisions mean that you actually turn a profit.
If you are not spending the money to promote your shows properly, then you will not get any fans at your show and you will not make money. If you are booking 25-30 guys on your shows, then you have that many more people to pay which takes more money out of your pocket at the end of the night. If you pay your talent shit every show, then they will stop working for you after they realize they are losing money working for you, which means fans cannot see those people anymore, so they will stop buying a ticket to the show. Find the talent that actually draws and use them.
Do not EVER feel obligated to use someone. Every spot that you fill on that show is another chance for you to either make or lose money. Trainees are great, but are they going to make you money? Probably not, unless they are some sort of in-ring prodigy. Make your money off of them by training them. Do not put them on your show unless you think that the fans are actually going to get into them.
I can go on and on about how promoters do not run their business correctly, but that would take forever to get through. The gist of all of this is that if you are a promoter, make smart business decisions and take care of your talent. If you don’t, then you will just lose money in the long run. If you do not know what you are doing as far as making business decisions go, then either quit or find someone that does know what they are doing. It’s a business, not a hobby; treat it that way and everyone will make money.